Primo Toys

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Primo Toys inventeur jeu ludique

Primo Toys is a young London company that has set itself the goal of creating smart, screen-free toys so that parents can encourage their children to explore the vast digital world. Even better ! These playful objects that develop curiosity and imagination are specially designed for toddlers before they even learn to read or write.

At the origin of this project is Filippo Yacob and Matteo Loglio. At the birth of his son, Filippo, designer and entrepreneur, had as an inspiration, a revelation. While Matteo is an ultra creative interaction designer and lecturer at the Central Saint Martins College of Art and Design of the London University of Arts.

Their first invention? Cubetto, a fascinating wooden robot, that allows children to "code" without any digital interface.

Fondateurs Primo Toys Cubetto

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  • 219,00 €
    219,00 €

    Its first programmable wooden robot (from 3 years old)

    Its first programmable wooden robot (from 3 years old)

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