Shapeheart is a Paris-based startup founded in December 2015 by Antoine Schwoob. With his modest team of 6 people, he wants to develop wearables dedicated to the improvement of any athlete's running habits and training sessions.
Shapeheart is their patented armband, which is equipped with a waterproof magnetized pouch and a heart rate monitor. The year of product development was marked by the incubation by the sports-dedicated platform Le Tremplin and the FNAC-Intel 2016 competition prize.
And after more than 300 (conclusive) tests with seasoned runners, they finally launched Shapeheart on Kickstarter in 2017 to finance the first production batch. This alternative to watches, bracelets and activity belts aroused the interest of sportsmen and reached its initial objective of 35 000 € in just 5 days. It's the perfect accessory for runners!