Shiftcam is the Hong Kong startup behind the six-lens case of the same name. These are the most popular lenses that make up the iPhone 7 Plus case (Telephoto, Wide, Fisheye and Macro), and they are placed on a slide to easily move from one lens to another. It is a successful Kickstarter campaign in May 2017 with more than € 25,000 collected, which marks its debut.
Shiftcam is the collaboration between several professional photographers, including Kit Ying Lau and experienced smartphone goal makers to optimize the photographic experience of all mobile photography enthusiasts. They therefore co-develop new products with a Chinese manufacturer to ensure high quality materials.