Snap Inc. is the US company behind millenials favourite social media: Snapchat. This self-destructing photo and video sharing app launched on iTunes under the name "Picaboo" in July 2011 seduces hundreds of millions of users thanks to its "story" concept, added in 2013. It's a Stanford University student, Reggie Brown, thought of the idea and told his friend Evan Spiegel, now CEO of the California unicorn. Evan, convinced of the potential of such a tool, asked Bobby Murphy, another student to help code the app. They all worked on the first prototype in Evan's dad's house in Los Angeles and called it Snapchat.
In 2016, the company changed its name from Snapchat Inc. to Snap Inc. and announced its first hardware, their secret project of the past years: Spectacles. It's a pair of connected glasses equipped with a 115-degrees camera. Every content recorded with the glasses can instantly be published in the user's story. Snap Inc. took the opportunity to change their image and now call themselves a "camera company" tonot limit not their activities to social networks.
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