Simon Morris, a floating objects enthusiast, Chris Higham, an aspiring astronaut and Daniel Mascarenhas, a technology and materials merger, founded Flyte together to create dreamlike, deep yet simple products. Their first product, Flyte, a light bulb that levitates on a wooden base, is an invention of Simon, the CEO. It met a considerable success on Kickstarter in April 2015 with a target of $ 80,000 reached in two days and a total of $ 617,258 raised at the end of the campaign. In addition, their other products followed the same pattern: Lyfe, the levitating planter and Story, the floating steel ball that shows time, experienced in 2016 and 2017 the same success on Kickstarter.
Flyte hopes to develop products that can convey a little something through their magnetic concepts, vintage design and innovative technology .