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Various events and conferences wanted to make the history of Sugru known since it is so inspiring. It begins with Jane Ní Dhulchaointigh, a 24-year-old Irish student who started her Master's Degree in Art at the Royal College of Art in London. It was in February 2003 that she came up with the simple but full of common sense idea of stopping buying new things all the time and recreate and reimagine what is around her. Jane then started to make a horrible paste (her words, not ours) made with smelly silicone caulk and waste wood dust. She nevertheless managed to enlarge her sink plug and make the handle of her knife more comfortable with it. The very first version of Sugru was born.

In 2004, convinced of the revolutionary product that she had just half-invented, this young student decided to bring together her boyfriend (now husband), her business partner and current executive director Roger, two retired scientists and a patent lawyer to improve her product and enjoy easy success. Despite a £ 35,000 grant awarded to the company by Nesta, the English innovation foundation, in June 2005, the journey to prosperity turned out to be a long and difficult adventure.

In fact, it was only 6 years and 6000 attempts later that Sugru (formerly "Formerol"), "playing" in Irish, received a real recognition with a 10/10 mark from Telegraph's technology as Sugru's team had sent them one of their first 1000 packs.

And the rest, is history : a succession of happy events, an explosion of demand, deliveries in more than 40 countries, 22nd place in the list of the 50 best inventions of 2010 before the iPad, at the 34th place, a campaign on Crowdcube that collected more than 3.5 million pounds ... Today, the silicone paste that fixes everything Sugru finally receives the recognition it deserves, and its inventor Jane too, incidentally.

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  • 15,99 €
    15,99 €

    Colourful, flexible and ultra-resistant magic glue to create, repair and reinvent

    Colourful, flexible and ultra-resistant magic glue to create, repair and reinvent

Showing 1 - 1 of 1 item


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