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Shai Goitein is the creator of PowerUp. First a pilot then inventor, he launched the toy startup PowerUp Toys in 2011. That's how he saw how people of all ages were fascinated by the magic of the flight. Inspired, he began working on a timeless toy that captured emotion, sensations and wonder.

PowerUp technology successfully recreates this magic and allows the imagination to take flight. When it needed funds and investors, the company turned to the popular Kickstarter participative financing services site, collecting the superb $ 1.2 million! The design of its robust, durable and crash-proof models makes maneuvering easier, making the experience more entertaining than traditional helicopters and remote-controlled aircraft that are more bulky and more battery-powered. The PowerUp 3.0 Bluetooth Smart Module turns planes into ordinary paper into motorized devices that you can control directly from your smartphone.

It is also an educational experience - PowerUp 3.0 mixes the art of origami with the art of physics and incorporates all elements of STEAM (Science, Technology, Engineering, Art, Mathematics). This unique combination enables schools and teachers to introduce their students to the basic principles of flight, aerodynamics and take-off. With a range of 55 meters and a flight capacity of 10 minutes, PowerUp 3.0 is the first choice in flight.

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